Foundations Of Marketing Company Project:- Bharti Televentures Ltd

FOUNDATIONS OF trade

COMPANY PROJECT:- BHARTI TELEVENTURES LTD.

FOR PARTIAL FULFILLMENT OF THE FOM COURSE

CONTENTS:-

1). INTRODUCTION 3,

2). THE COMPANY 4,

2.1 Business Sector

2.2 Sales and profit trend

2.3 commercialize sh be

2.4 SWOT analysis

3). THE MARKET ENVIRONMENT 7,

3.1 Geographical market

3.2 What business are they in

3.3 PEST-G Analysis

4). THE COMPETITION 10,

4.1 Who are the main competitors?

4.2 Market share

5). MARKETING STRATEGY AND TACTICS 11,

5.1 Segmentation

5.2 Targeting

5.3 Positioning

5.4 Growth scheme

6). THE MARKETING MIX 13,

6.1 Products

6.2 Price

6.3 Place

6.4 Promotion

7).EVALUATION OF THE COMPANYS STRATEGIES AND 14, TACTICS

7.1 Evaluation of the companys current position

7.2 Evidence of the companys success

7.3 Prospects for future growth

8). CONCLUSION 16,

9). REFERENCES 17.

1). INTRODUCTION:-

	19%>	As we spread wings to expand our capabilities and explore advanced horizons, the fundamental focus remains unchanged: seek come forward the best technology in the world and put it at the service of our ultimate user: our customer.
		Sunil Bharti Mittal (Chairman and Group Managing Director)

Bharti Tele-Ventures Limited was bodied on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services crosswise India. Bharti Tele-Ventures is Indias leading private sector provider of telecommunications services ground on a strong customer base. Bharti Telecom is among Indias largest mobile phone operators. With more than 24,337,837 subscriptions as of July 2006, the company is one of the worlds fastest exploitation telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, one of Indias richest men with a total deserving of US$2.6 billion. The company comprises several subsidiaries, such as Bharti Televentures and Airtel

Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From...

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