Review of football farm documentary

SYNOPSIS

THE FOOTBALL FARM is the inside story of the wheeling and transaction behind the

global soccer marketing machine as seen done the eyes of Asiatic soccer players,

agents and managers .

In mid 2002,the soccer orb Cup comes to Asia with Japan and Korea co-hosting the

event.And with China qualifying for the competition for the graduation exercise time,the stage is set for

Asian football and football players to be overt to millions of people worldwide.Not

surprisingly,the extra attention is already starting to mystify an impact.

A small number of players from countries like Japan and China argon being targeted by the

European glamour leagues,and not just because they erect play soccer.The greater the

exposure a club has,the greater the nurse of their brand.For European clubs who necessitate

a footprintin Asia,having a topical anesthetic player can help deliver this.For instance,when

Japanese mid-fielder Junichi Inamoto signed with armoury recently,there was a 600%

increase in the use of the club s far east websites..The marketing of Arsenal

merchandise and the sales of television rights of Arsenal games to the massive Asian fan

base is expected to yield the club millions.

Right promptly,the European clubs have their eyes,ears,cheque books and cash registers

focused firmly on China.In 1998 veteran defender Fan Zhiyi light-emitting diode the way by being the first

Chinese player to transfer to Europe.



He is now on his way to Scottish Premier League

team Dundee United.And fresh from his heroics in the World Cup Qualifiers, two-year-old gun,

Li Wiefeng ,is poised to join the growing hegira to Europe.

There are 1.2 billion reasons why many clubs are targeting young Chinese hopefuls in an

attempt to break into the Chinese market.In amongst this pack of hunters,is England -

based Chinese player agent,Susan Tham .In this traditionally Anglo male-dominated

world of the football scout,a young Chinese woman...

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